Edward Bernays persuaded Women to Smoke in public

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Uploaded: 15 Nov 2012   (14 years ago)  ·  Shared: 09 Aug 2019

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Nowadays Edward Bernays, often called 'the Father of Public Relations,' remains a relatively obscure historical figure. His legacy, however, is thriving around the globe, and his techniques are found

in everything from the food we eat to the things we believe. But who was this man, and how did he get his start? How did a nephew of Sigmund Freud use psychology to bend the will of the masses -- and how does his legacy affect you today?

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Edward Bernays 1: Torches of Freedom
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Who is Edward Bernays?
Edward Louis Bernays (1891-1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the

20th century by Life. Bernays described the masses of people as irrational and subject to herd instinct - and outlined how skilled practitioners could use crowd psychology and psycho-analysis to control them in desirable ways. <br><br>Bernays worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and non-profit organizations.


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