Uploaded: 21 Dec 2025 (10 months ago) · Shared: 19 Feb 2026
Duration: 3:18
Video Description
TRT World reporter Zena Tahhan delivers an insightful report from Ramallah in the occupied West Bank, detailing Israel's unprecedented $700 million global PR initiative set for 2026. Designed to reshape public perception amid ongoing conflict in Gaza and widespread human rights concerns, this massive campaign specifically targets international audiences, US university campuses, and young demographics through strategic social media messaging and international delegations.
As international scrutiny intensifies, this campaign highlights the complex geopolitical and cultural dynamics shaping the modern Middle East. The region holds profound historical and spiritual significance for followers of Abrahamic faiths, including Judaism, Christianity, and Islam. As global discourse around the Holy Land continues to evolve, understanding diplomacy and media outreach becomes essential for those following international affairs, regional politics, and global faith communities. Watch this video for a detailed breakdown of this major public relations effort.
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Who are TRT World?At TRT World we are building a global community focused around change. We are looking beyond the headlines to drive meaningful conversations that empower. We want to connect people across the globe to issues that matter. We explore the reality behind the hashtags and the people behind the statistics. We will seek to unpack the issues behind each story. By placing the human at the heart of each story we hope to promote a global conscience that provokes moral reactions - revealing a deeper understanding of the diversity of the lives around us.
Where is Israel?Israel, officially the State of Israel, is a country in the Middle East. Located on the southeastern shore of the Mediterranean Sea and the northern shore of the Red Sea. It has land borders with Lebanon to the north, Syria to the northeast, Jordan on the east, the Palestinian territories of the West Bank and Gaza Strip to the east and west, respectively, and Egypt to the southwest.
