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https://www.jpost.com/israel-news/article-894645Published by: JPOST NEWS on 29 Apr 2026
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Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis. Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy - the broad category known in Hebrew as hasbara - more thanfour times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023.
The unprecedented expenditure comes as survey after survey shows declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60% of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably.
Most striking for a country long accustomed to bipartisan American support: 57% of Republicans under 50 hold negative views of Israel. Support has cratered among the religiously unaffiliated, Black [...]
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Who are JPost News?The Jerusalem Post is an English-language Israeli broadsheet newspaper based in Jerusalem. It was founded in 1932 during the British Mandate of Palestine by Gershon Agron as The Palestine Post. In 1950, it changed its name to The Jerusalem Post. In 2004, the paper was bought by Mirkaei Tikshoret, a diversified Israeli media firm controlled by investor Eli Azur. The Jerusalem Post is published in English. Previously, it also had a French edition. The paper describes itself as being in the Israeli political center, but widely seen as center-right in Israel; its editorial line is critical of political corruption, and supportive of the separation of religion and state in Israel. It is also a strong proponent of greater investment by the State of Israel in World Jewry and educational programs for the Jewish diaspora.
Where is Palestine?Palestine is a geographic region in Western Asia. It is usually considered to include the Gaza Strip, the West Bank, Israel, and in some definitions, some parts of western Jordan. The name was used by ancient Greek writers, and it was later used for the Roman province Syria Palaestina, the Byzantine Palaestina Prima, and the Islamic provincial district of Jund Filastin. The region comprises most of the territory claimed for the biblical regions known as the Land of Israel, the Holy Land or Promised Land. Historically, it has been known as the southern portion of wider regional designations such as Canaan, Syria, ash-Sham, and the Levant. Situated at a strategic location between Egypt, Syria and Arabia, and the birthplace of Judaism and Christianity, the region has a long and tumultuous history as a crossroads for religion, culture, commerce, and politics.
Where is Israel?Israel, officially the State of Israel, is a country in the Middle East. Located on the southeastern shore of the Mediterranean Sea and the northern shore of the Red Sea. It has land borders with Lebanon to the north, Syria to the northeast, Jordan on the east, the Palestinian territories of the West Bank and Gaza Strip to the east and west, respectively, and Egypt to the southwest.
