New Normal is a term used to reflect a change in society. In particular in relation to business and economics, that refers to significant change in financial and business conditions. It has been used following the financial crisis of 2007-2008, the aftermath of the 2008-2012 global recession, and the COVID-19 pandemic. The term has since been used in a variety of other contexts to imply that something which was previously abnormal has become commonplace.
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